Episodes

You’ve heard of SEO (at least, you should have if you’ve been listening to the show for a while) but have you ever heard of CRO? CRO stands for conversion rate optimization. It is a very overlooked topic in the marketing world which is a problem. Your ability to optimize your conversion rate will make…

In today’s episode, we’re tackling more of your questions! Joining us to do so is Jamie Kohls. Jamie is the Marketing and Partnerships Manager at GNGF. She’s helping us answer some of the questions you’ve sent in based on recent episodes of the show. Throughout the episode, we’re covering topics like hiring a high-quality marketing…

Over the last 50-plus episodes, we’ve taught you tips and given you action steps to help you market your law firm. Instead of diving into a new topic this week, we thought we’d tell you a story that sparks inspiration. We’re discussing a real-world example of a law firm that has applied all of these…

You know that one person on your team? The one you’re merely tolerating and keeping around only because you don’t know what to do with them? We’ve all had team members like that. There comes a time when they’re putting a financial and emotional burden on you and your law firm and you need to…

We’ve talked about marketing a lot here on the podcast. We’ve spent episodes diving deep into social media, web presence, and other forms of online marketing. However, we haven’t spent much time talking about referrals. Well, that’s just what we are going to do today. This episode is all about referrals. We’re going to focus…

If you’ve ever thought about hiring a legal tech consultant, this episode is for you. We’re discussing everything you need to know before hiring a consultant. Many things make a good consultant that you should be aware of before hiring somebody. There are also many things you need to know before you actually start working…