The Next Level

What does it mean to TAKE YOUR LAW FIRM TO THE NEXT LEVEL?

Everyone comes from a different stage in their career, a different path that leads them to their version of success. Our job is to give you the tools and know-how to level up your firm from wherever you currently are to wherever you want to go. This podcast shares actionable steps that can be taken by anyone to have lasting impacts on your firm.

Episode Archive

055: Local Service Ads

Advertising is an important part of marketing your law firm. Especially with...

Advertising is an important part of marketing your law firm. Especially with the prevalence of Google Ads in this day and age, you must at least consider investing in ads. However, if you only have a certain amount of money budgeted for advertising, what is the best use of your funds? This is a question Mark and his team at GNGF get all the time. The typical answer is, “It depends on the firm.” However, one suggestion that gets brought up every time is local service ads. In this episode, we’re doing a deep dive into local service ads. We’ll discuss how to qualify for them and set them up as well as what you should be monitoring each month...

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054: Legal Deserts

The opportunity to get legal help is an imperative part of our...

The opportunity to get legal help is an imperative part of our justice system. It is something many of us may take for granted, especially if we live in big cities or other highly populated areas. However, many in America don’t have access to lawyers simply due to where they live. Legal deserts are geographical locations with very few to no lawyers at all. These are typically rural areas with small populations. Though the issue of legal deserts isn’t well known or talked about, they are something that needs to be addressed.  In this episode, we’re starting the conversation. We’re bringing awareness to this issue as best as we can in one episode. Tune in for a more thorough explanation...

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053: Branding for Your Law Firm

At Mark’s marketing firm, GNGF, they are very proactive about thinking about...

At Mark’s marketing firm, GNGF, they are very proactive about thinking about their brand and how their agency is perceived. They’ve put a lot of thought into who their ideal client is, what makes them the best for that client, and what perceptions and feelings they want clients to have about working with them. When working with their law firm owner clients, they help them think through all of these things for their own firms. Because of this amazing depth of experience, Mark is teaching us all about branding in today’s episode.  Oftentimes, when somebody says the word branding, they’re just thinking about a logo, font, letterhead, or even their firm’s name. However, branding is so much more than that....

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