Your Law Firm is a Business

Take it to the Next Level

Get ready to unlock the secrets of transforming your law firm’s online presence! Our special guest, Ashleigh Achor from GNGF, walks us through a captivating real-life success story of a Utah-based criminal defense firm’s journey from obscurity online to the spotlight. With her expert guidance, this firm leveraged the power of Search Engine Optimization (SEO) to improve visibility, and Ashleigh is here to spill all the details.

In our discussion, Ashleigh breaks down the strategies that worked wonders for this law firm – think optimized content, meta descriptions, keyword targeting, and cross-linking. She also shares the essence of being patient, setting realistic expectations, and the importance of monitoring progress with analytics tools for long-term success. All these strategies helped the law firm not just improve its online visibility but also fuel its overall growth. Law firm marketing strategy has never been this exciting or accessible, so tune in, take notes, and let us take your firm to the next level.

Show Highlights:

  • Importance of optimized content, meta descriptions, keyword targeting, cross-linking, patience, setting realistic expectations, and progress monitoring with analytics tools for SEO success. 
  • Key Performance Indicators (KPIs) like traffic, visibility, impressions, clicks, and conversions are used to measure the firm’s online success. 
  • The firm’s continuous SEO efforts led to a significant increase in clients from organic search, contributing to overall business growth. 
  • The importance of tracking and data analysis in fine-tuning digital marketing strategies and recommendations for law firms aiming to replicate this success.

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Supporting Resources:

ACTION STEPS:

Mark:

If you want to have some of the success of this real-world law firm example – go back, listen, and take the action steps in the following episodes:

  • Episode 6 – Should I Invest in SEO vs. PPC?
  • Episode 10 – What Are the Best Online Marketing Tactics?
  • Episode 39-44 – SEO Series  
  • Episode 53 – Branding for Your Law Firm