Tips for Getting Started in Podcasting As a Lawyer
In episode 86 of the podcast, we talked with Danny Ozment of Emerald City productions about how law firms can leverage podcasts to grow their business. We discussed why lawyers should consider podcasting, the different approaches for podcast topics for a law firm, and how to get started.
A common worry for lawyers considering starting a podcast is that it will be boring to potential clients, and they won’t listen. However, Danny had some tips to navigate that hurdle and create a podcast that attracts listeners and keeps them engaged.
Reverse Engineer to Find Your Ideal Clients
When beginning a podcast Danny and his team will first turn to Google. They try to find the answers to:
- Who are your ideal listeners?
- Who are you serving?
- What are the problems you’re trying to solve?
- Who are your ideal clients?
- What are those people searching for?
- Is the topic you’re thinking about a good topic for a podcast?
- Is that something that shows up?
- Are there others already covering that topic?
- Can you find a way to niche down or focus on a topic?
Provide Knowledge and Expertise
When in doubt, you can always discuss topics in your area of expertise. If you are a personal injury lawyer, you can talk about personal injury law in every episode if that is what your listeners come to you for. Demonstrating your knowledge and expertise is a way to earn your prospective clients’ trust.
Become the ‘Unofficial Mayor/Guide’ to the City
Beyond sharing your expertise, there are many other ways you can talk on a podcast and keep your listeners engaged. If you are a fan of the town you live in, you can be the digital mayor of your town. Your podcast can be about the area, the restaurants, the businesses you recommend, and more. You can become the source people think of when they need information on the town.
Interview Other Experts Around Your Topic
You can be the conduit for other information on a certain topic. There are probably people in your profession that you consult with all the time for information on a case or topic of any kind. You can interview these experts on your show and share a professional resource with your listeners.
If you want to learn more about growing your client base through podcasting, check out https://www.nextlevel.legal/episode/lfn086.