Retaining Control of Your Law Firm’s Marketing Assets
Owning and controlling your law firm’s marketing assets is an essential aspect of successful legal marketing. The dynamics of the legal marketing landscape are continually evolving, making it crucial for law firms to have a thorough understanding and control over their marketing assets. These assets may include your website domain, social and directory platforms, content, analytics and data platforms, chat and call services, and more. This article will guide you on how to ensure that these assets remain under your control, especially when switching marketing agencies.
The Importance of Owning Your Law Firm’s Assets
In the digital marketing world, your assets are the backbone of your marketing strategies. It’s essential to have clear ownership and control over your website, social and directory platforms, content, analytics and data platforms, chat and call services, etc. When clients switch marketing agencies, it is common for ownership disputes to arise. To avoid such issues, it is advisable to clarify and tweak your contracts to ensure that you have secure ownership of your assets.
Understanding Website and Social Media Control
One crucial aspect of legal marketing is your website domain control. When a website vendor attempts to charge exorbitant fees for domain ownership, it is crucial to understand how to navigate this tricky scenario. Always remember to verify who owns the domain and how to access the domain host. Controlling your social media accounts is also vital to maximize potential client interaction.
Furthermore, understanding who has control over your social media platforms is equally important. You should be able to access the admin account and have the passwords to all the main accounts. Also, ensure you have the primary admin account and your marketing agency is added as a user.
Ownership of Content in Photography Contracts
In the realm of content, photography contracts often present unique challenges. It’s important to understand who owns the rights to the photos used in your marketing efforts. It is common for photographers to retain the rights to the images they capture. However, it’s essential to read the contract carefully to understand who owns the content. You might want to consider negotiating or creating new original content. Also, consider seeking a second opinion on content and agency contracts.
Managing Licenses and Duplicate Content
In the digital marketing world, the usage of stock photos is common. However, it’s important to stay on top of license agreements and understand the implications of using stock photos on multiple sites. Duplicate content on websites can also pose potential risks. Therefore, it is crucial to have a strategy to manage licenses and avoid using duplicate content.
Understanding and maintaining control over your law firm’s marketing assets is crucial in today’s competitive legal marketing landscape. By ensuring ownership and control over your website, social media platforms, content, and other marketing assets, you can safeguard your law firm against potential risks and maximize your marketing efforts.
If you want to learn more about owning your marketing assets, check out https://www.nextlevel.legal/episode/lfn113.