More Listener Questions
By emeraldcity on September 21st, 2022 in Uncategorized
Today we’re tackling more of your questions!
We’re covering topics like hiring a high-quality marketing agency and ensuring they’re getting things done, optimal ways to navigate team communication, and avoiding burnout. You all sent in some amazing questions that got us thinking deeper into these topics and providing more solutions for them.
Let’s talk about them!
Working with a Digital Marketing Agency
The first question we’ll cover today is about hiring a digital marketing agency. This listener admitted they were burnt by an agency and asked how they can ensure that the agency they hire is doing what they promised they’d do.
Firstly, get clear on your business goals and communicate this to the agency you hire. Sometimes the issue is that the agency thinks they did a really good job but it didn’t meet the goals that the business owner had because the business owner didn’t share that with the agency.
Secondly, challenge the agency you hire to map its marketing plan to your business goals and explain to you how they’re going to achieve them.
In terms of showing results, make sure that the agency isn’t just getting reports about web traffic growth. Over time, you need to make sure you’re getting results that map to your business goals (i.e. getting more clients) and hold the agency accountable.
Finally, make sure that you have access to the same analytics and data that your marketing agency has.
We got another question that was all about the Slack debate. This listener asked what they’re missing out on by only having Slack and not a practice management software.
The key here is that it’s not about the information that we’re sharing but the timing of that share. Receiving information on someone else’s timeframe won’t always work for you.
Instead, it helps to have a predetermined place for information to be stored such as a practice management software. Then you can go in there when you’re ready for the information and get everything you need all in one place.
Finally, a listener asked how to prepare their team when they as the law firm owner take time off to prevent burnout.
This is not something that will happen overnight. Taking time off will take a lot of work but if you reorganize your firm in such a way that it can run for 24 hours without you, you’ll be in a much better position.
You may want to consider writing out some procedures on how to handle different situations that might come up so your team members can refer to them when you’re out of the office. Another helpful thing is a task system that directs your team on what they should be working on while you’re out. Communicate the really high-priority things for each day and what they can be working on while you’re not even there.
If you want to hear more of our responses to your questions, check out Episode 060: Listener Questions.