How to Optimize Your Web Content
By emeraldcity on May 18th, 2022 in Uncategorized
A couple of weeks ago, we set the foundation for search engine optimization (SEO). We explained what SEO really is, why it’s important, and how to get started with it for free.
Now that you have the basics under your belt, it’s time to get into the technical side of SEO.
On-site SEO encompasses anything on your website that helps people find you. In other words, it’s how you optimize your website for searchability. This includes writing your content in a certain way and organizing its technology correctly.
Let’s dive into it.
In our previous SEO series blog, we talked all about key words. We gave you a challenge of finding a list of key words that fit your practice. Once you have this list, it’s time to apply them to your website.
We suggest that you take one keyword phrase and make it the entire focus of a page of your website. Do that with each of your key words so every page has one main focus. Don’t try to write one page that targets too many things as this will just dilute the effort of the search engine optimization.
Writing Your Web Pages
One way to show Google that your web page content is better than your competition’s is to make it focused and longer. As a rule of thumb, don’t write anything less than 700 words. Google will filter out the websites with the least content.
When structuring the content on each page, put your targeted keyword phrase in the opening paragraph. From there, use that keyword once every 300-400 words, excluding your section headers.
On top of this, make sure your content is broken up into sections. Many people just skim through web pages and look at the the headings. If you put in headings that break up your content into sections, it makes it easier for people to skim.
Finally, avoid writing in a passive voice. Instead, write in an active voice. This is better for your prospective clients and allows the keywords to work themselves in naturally.
When writing your web content, make sure to include external links as well. This shows Google that your web page is part of the overall ecosystem of other web pages on the same topic. This also helps build up your authority and expertise in that topic.
There are technical aspects to writing web content for SEO as well. Be aware of the following:
- Title tags are important for SEO. This is what shows up in the search engine. It’s what captures people’s attention to continue looking at the rest of your content. Your title tag should make it very clear what your content is about.
- Meta descriptions are also key. This is what shows up in that short text underneath your title tag. Use your key phrase in your meta descriptions and think of it as a call to action. Something in the meta description should entice people to click on your website.
If you want to learn more about on-site SEO, check out Episode 042: SEO Series – Onsite SEO 3a.