2023 Marketing Trends from Growing Law Firms
The use of marketing funnels is an effective strategy for increasing sales. There are complete workshops and courses devoted to teaching business owners how to use them. Because marketing is linked to your business objectives, you need to know the best marketing funnel methods for attorneys.
Shiny object syndrome can cause distractions when another technique or app comes on the scene. Some tried-and-true methods can help propel your company to a new level of growth, even while some cutting-edge products that are making their way onto the market may eventually be advantageous.
While the days of using the Yellow Pages are mostly gone, marketing devices like billboards, radio, and TV are still prevalent. They’re useful, but they can be cost-prohibitive. With the advent of social media and the digital world, you can create awareness around your brand without investing in expensive advertising that may or may not work.
In this episode, Mark and Melanie discuss marketing funnels. Once they’ve established a foundation, many law firms start to advance up the marketing funnel, utilizing CRMs to save money and achieve significant ROI. You can use various everyday tools to meet the expectations of your clients more effectively. It doesn’t have to be complicated, and you probably already know how to use many of them.
If you want to learn more about the AIDA marketing funnel, the many marketing funnels you can use, and the idea behind CRMs, this podcast episode is for you. You’re probably already familiar with the remote work technologies other attorneys use in their firms to connect with clients, especially since more and more people have begun working remotely over the last couple of years. Mark and Melanie explain how using apps like Zoom, Teams, and even chatbots can make you–and your practice–more accessible than ever before.
If you want to learn more about marketing trends from growing law firms in 2023, check out https://www.nextlevel.legal/episode/lfn081.