Melanie has a busy schedule, so finding time to listen to an audiobook can be difficult. Surprisingly, though, when a popular memoir was recently released, she found the time to listen to several chapters.
Our priorities shift according to what’s important to us, and sales in your law firm business are no different. If you are not prioritizing your sales and sales goals, it could be time to consider delegating those tasks to someone else.
In this episode, Mark and Melanie share seven signs that you should fire yourself from sales at your law firm. If you don’t have time to handle these tasks, you’re probably ready to bring in some help.
Show Highlights:
- Why you should fire yourself from sales and put someone else in charge of it
- The reason you should still act as the sales manager, meaning you’re delegating sales to your employee–not abdicating from them
- 24 hours is too long to respond to a lead
- Why you should hand over lead follow-ups to someone else if you aren’t following up
- Giving potential clients an out means you need to fire yourself from sales
- Fire yourself from sales if you’re dreading consults and unsure when you’ll complete the work
- Service quality is suffering because you’re wearing too many hats
- You’re quoting different prices to different clients for the same service
- You have a consistent marketing message and cadence that brings qualified prospects to your firm
- The action steps you need to take your firm to the next level
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Supporting Resources:
ACTION STEPS:
- First Step: Count up how many of these signs you’ve noticed within your own firm so you’ll know how urgent the situation is
- 1 or 2: You may want to start thinking about the situation
- 3 or 4: I’d prioritize making a plan
- 5 or more: Find someone today!
- Second Step: Think about who will wear the hat next:
- Do you have someone already on your team that has the time to do it and that you could train on how you want it done?
- Don’t just assign it to someone else that doesn’t have the time; this is a critical function of the firm’s success so we want someone that can give it the time and attention that it deserves
- Taking it off of your plate because you are overwhelmed just to put it on someone else’s full plate is not a good solution
- Don’t just assign it to someone else that doesn’t have the time; this is a critical function of the firm’s success so we want someone that can give it the time and attention that it deserves
- Is this an opportunity to hire someone that will be able to pay for themselves with the amount of sales they are able to make?
- Remember that this doesn’t have to be a full time position and the salary can be based on their sales performance
- Do you have someone already on your team that has the time to do it and that you could train on how you want it done?