It’s very easy for marketing agencies to mislead law firm owners. Whether that’s through deceptive marketing, misrepresenting their services, or overcharging, you have to be very careful who you trust to take care of your marketing.
You also need to be prepared before hiring a firm to help you. There are things you have to understand about your own firm, what kind of agency would be the best fit for you, and what to expect when it comes to working with a marketing agency. This will prepare you to make the best decision and spend your law firm’s money wisely.
Through our many years in this industry, we’ve witnessed the ups and downs of law firms working with digital marketing agencies. As a result, we’ve learned many things along the way. In this episode, we’re going to share some of those things.
Tune in to learn everything you need to know before hiring a marketing agency.
- Why you need to know your law firm’s goals before calling a marketing agency.
- The importance of defining your intake process.
- Other metrics to share with your marketing agency.
- How to figure out who your ideal client and marketing partner is.
- How to determine if you can fit marketing into your firm’s budget.
- How to analyze references and reviews to make sure an agency is a good fit for you.
- What to look for in a contract.
- Why marketing agencies should have transparency of data.
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Mark’s marketing agency: gngf.com
- Figure out your goals, intake process, key metrics, and rough marketing budget before you reach out to a marketing agency.
- Where are you in your law firm’s maturity? Do you have the revenue to support outsourcing a lot of your marketing to an agency? Do you need to find some marketing investment money or are you going to go down the path of some DIY (sweat equity marketing supported by a specific freelancer here and there)?
- Think about the pros and cons of month-to-month vs. a year-long contract. Where is your comfort in the risk and fear of trying to choose a long-term partner?
- Think about if you feel you are OK with one-off done-for-you type work where you drive a lot of the strategy and decision or if you want more strategic guidance (similar to the outsourced CMO vs. freelancer conversation).
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know I sent you.