Today we are talking about online reviews. We are so excited about this topic because it’s something attorneys can dive into that can make a big difference in their law firms.
Everyone knows to some degree that reviews are important. However, there’s a lot of confusion out there about them. There are even those who have concerns and criticism around the topic of online reviews. This makes it an incredibly interesting topic.
Regardless, online reviews are a crucial part of your marketing strategy. They are only growing in importance in today’s online society. So, in this episode, we’re diving into this topic and teaching you everything you need to know about it.
Tune in to learn a clarification on the growing importance of online reviews for law firms, how many reviews you should be getting, and how to build a culture and a process for getting online reviews.
- Why law firms need online reviews.
- How many reviews you need.
- How to make getting reviews a part of your process.
- Why you should choose one person to be responsible for that process.
- How to figure out the best time to ask for reviews.
- How to make it easier for clients to leave you reviews.
- The importance of following up.
- Nontraditional people who you could ask to leave a review.
Subscribe and Review
We’d appreciate you subscribing to this podcast and leaving an Apple Podcasts review. Reviews help others discover and learn what Law Firm Next is all about. It only takes a second and helps us out a lot!
1. Identify a champion.
2. Set your review goal for the year (twice as many as the direct online competition).
3. Identify the points in the process of a case where there are natural high points of client satisfaction and insert review asks in those places.
4. Gather the links to places where people can leave you a review (Google, Avvo, Yelp, etc.). Default to Google most of the time.
5. Teach the team how to ask for a review.
6. Make sure your entire team is asking for a review, especially ANYONE who interacts with a client. Your paralegal or assistant may have had to do a lot of back and forth with them on gathering documents and scheduling follow-ups and they may be the person who elevated the client sat. Let them ask.
7. Think outside the box of traditional clients.
8. Follow up.
9. Respond to reviews.