For many law firm owners, marketing feels daunting. It’s easy for it to become overwhelming with all of the options, channels, and platforms out there. However, because marketing is so critical to getting leads, we have no choice but to learn how to do it. Today, we’re going to make this simple and easy for you.
A couple of episodes ago, we mentioned key trends law firms should incorporate into their marketing and one of those was multiple channel marketing. That trend is the key to reducing your overwhelm around marketing. It sounds like a lot of work but you can build a process that only takes a couple of hours a week.
In this episode, we discuss why a little planning goes a long way, the types of content you should create, and an outline for creating that content each week. Tune in to learn how to maintain an amazing multichannel marketing process in just two hours a week.
- What marketing channels are.
- Why you should have a quarterly marketing strategy.
- How to come up with content ideas.
- Why video should be your primary starting content source.
- How to repurpose your video content.
- Other marketing content channels to utilize.
- Why having an email list is so important.
- A weekly multichannel content strategy that you can repeat each month and quarter.
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1. The first step is to sit down and jot the top 10 questions you get. If that is not coming off the top of your head, put a pad next to your phone and write down questions as you are talking to prospective new clients.
2. Download our PDF and follow the marketing schedule.
3. Take six questions and record your videos.
4. Get the videos transcribed and edit them into an article or blog (you can actually outsource this over time as well).
5. Find a freelancer to edit and create video snippets and social media posts.
6. Use a tool like Hootsuite to schedule the social media posts for the month.
7. Don’t forget to create an email newsletter once a month using this content too.